Being known as a brand of beer in North and Middle American, Corona can be seen everywhere in the local markets and shops. However, it suffered a 170 million dollars loss since the outbreak of Covid-19 since February in 2020, the misunderstanding of its brand name overlapping with the virus’ name lead to a bad sales and negative impact to this brand than ever before. How to reverse this situation and cut off those damages is the primary task Corona needs to follow. After working Corona, Uphill Lab INC found out the key point is the public is not familiar enough with this brand, that’s why misunderstanding comes out. So the crucial part to launch this campaign is to build brand awareness for Corona.

Results

Brand Awareness +17.4%
Sales turnover +8%
Products Preference +13%