Since the birth of Don Julio in 1942, it is not only a bottle of drinkings in people’s routine, which stands for a part of someone’s life, a certain piece of memory, a spiritual place to hide. Although there are various brands of alcoholic drinkings launched on the market every year, Don Julio still owns a bunch of loyal fans on its side. Aiming to keep its regular customers as well as to explore a larger market, Don Julio came to Uphill Lab INC for a multi-level strategy to reach its goal. Considering the target audience of Don Julio are mainly adults with faire income, we developed TV sponsorship, email marketing and social media marketing as our main channel for online marketing.


Brand Awareness +12.6%
Sales turnover +9%
Products Preference +18.3%