The RealReal is an extremely young brand in clothing industry, unlike those world famous brands were established by renowned celebrities, it was founded by a e-commerce entrepreneur in 2011. Besides, The RealReal deeply knows the advantages and convenience of shopping online and the power of digital marketing, so the they were focusing on managing their online business for the first few years then started to open its permanent retail store until 2017 in New York. It’s no doubt that you have to open up different ways if you want to grow the scale of business, while the invisible costs will bring you more concerns, that’s the reason why The RealReal have to win more audience.

Results

Brand Awareness +27%
Sales turnover +11.5%
Products Preference +21%